The Apprentice (British series 14) | |
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Promo group shot of Alan Sugar standing before the candidates for series 14 | |
Starring | |
Country of origin | United Kingdom |
No. of episodes | 12 |
Release | |
Original network | BBC One |
Original release | 3 October – 16 December 2018 |
Series chronology | |
← Previous Series 13 |
Candidate | Background | Age | Result |
---|---|---|---|
Sian Gabbidon | Swimwear Brand Owner | 25 | Winner |
Camilla Ainsworth | Nut Milk Brand Owner | 22 | Runner-up |
Daniel Elahi | Lifestyle Brand Owner | 28 | Fired after interviews stage |
Khadija Kalifa | Eco Cleaning Company Owner | 28 | |
Sabrina Stocker | Tennis Events Company Owner | 22 | |
Sarah Ann Magson | Solicitor | 37 | Fired after tenth task |
Jackie Fast | Sponsorship Consultant | 32 | Fired after ninth task |
Tom Bunday | Tree Surgery Firm Owner | 28 | |
Jasmine Kundra | Learning and Development Manager | 34 | Fired after eighth task |
Kayode Damali | Professional Speaker | 26 | Fired after seventh task |
Kurran Pooni | Law Graduate | 22 | Fired after the sixth task |
Rick Monk | Quality Controller | 33 | Fired after the fifth task |
Alex Finn | IT Specialist | 21 | Fired after the fourth task |
Frank Brooks | Senior Marketing Manager | 27 | Fired after the third task |
David Alden | Tax Advisor | 32 | Fired after the second task |
Sarah Byrne | Children’s Acting Academy Owner | 29 | Fired after the first task |
Candidate | Task Number | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | ||
Sian | IN | IN | IN | BR | WIN | IN | IN | IN | WIN | IN | IN | HIRED | |
Camilla | IN | IN | WIN | IN | IN | BR | IN | IN | BR | LOSE | IN | RUNNER-UP | |
Daniel | IN | IN | IN | IN | IN | IN | WIN | IN | IN | BR | FIRED | ||
Khadija | IN | WIN | IN | IN | IN | BR | IN | IN | BR | IN | FIRED | ||
Sabrina | IN | IN | IN | LOSE | IN | WIN | BR | BR | IN | WIN | FIRED | ||
Sarah Ann | IN | IN | IN | WIN | BR | IN | IN | IN | IN | FIRED | |||
Jackie | BR | IN | IN | IN | LOSE | IN | IN | WIN | FIRED | ||||
Tom | IN | IN | LOSE | IN | IN | IN | LOSE | BR | FIRED | ||||
Jasmine | LOSE | IN | BR | IN | IN | IN | IN | FIRED | |||||
Kayode | WIN | IN | IN | IN | BR | IN | FIRED | ||||||
Kurran | IN | BR | IN | IN | BR | FIRED | |||||||
Rick | IN | IN | IN | IN | FIRED | ||||||||
Alex | IN | IN | IN | FIRED | |||||||||
Frank | IN | LOSE | FIRED | ||||||||||
David | IN | FIRED | |||||||||||
Sarah | FIRED |
No. overall | No. in series | Title | Original air date | UK viewers (millions) [4] | |
---|---|---|---|---|---|
183 | 1 | 'Malta'[1] | 3 October 2018 | 7.32 | |
Lord Sugar searches for a new business partner for 2018 amongst sixteen new candidates. Their first task begins with a twist - sent to Malta, both teams must each find a set of nine items celebrating the island nation's culture, getting each purchase at a bargain price. The men manage to secure five items with good research, yet poorly plan their strategy, do not maintain good communications, and make two purchases that do not match required specifications. The women manage to secure five items, yet blindly go further afield for their purchases, suffer from poor communication, purchase the same item twice, and make a purchase after the task's deadline that is disallowed and gets them fined for lateness. The review of their spends soon shows the men controlled their costs, leaving the women to face questions over their chaotic performance and lack of negotiating skills. Of the final three, despite criticism of one member's actions, Sarah Byrne becomes the first person to be fired for being argumentative and problematic to work with. | |||||
184 | 2 | 'Comics'[5] | 10 October 2018 | 7.80 | |
Each team is tasked with creating a brand new comic for 8-12 year olds, complete with an augmented reality cover, and pitch their creation to three major retailers. The women focus on an educational comic concept, securing a large order thanks to a risky gamble by one member, despite issues from a problematic team leader, alongside questions over the comic's target market and many grammatical mistakes. The men focus on a basic kid's superhero comic, receiving a small sum of orders due to a weak team leader, the team criticising the concept, and their pitches being ruined by one member emphasising negative market research feedback. The women are praised for their bold gamble winning the task, leaving the men to face questions over their poor order total. Of the final three, while each member is criticised on their contributions, David Alden is dismissed for demonstrating a lack of business acumen and his poor contributions in the task. | |||||
185 | 3 | 'Doughnuts'[6] | 17 October 2018 | 7.60 | |
Both teams find themselves making luxury donuts, each coming up with three different varieties, before selling their creations to a corporate client and passing trade. Typhoon opt for creating simple British-themed flavours for their donuts, making good sales with their creations thanks to strong salesmanship by one member, yet make less income from their client over criticism of the appearance of their donuts. Collaborative opt for using sweet and savoury flavours for their donuts, but face issues from a weak team leader, creating an inedible flavour for customers, and spending most of their time making specially shaped donuts for their client that secure little money, despite all of their creations being presentable. Typhoon win the task, despite Lord Sugar disapproving of their donuts' appearances, but questions Collaborative over the flaws in their performance. Amongst the losing team, Frank Brooks is dismissed over questions about his performance, emotions, and behaviour in tasks. | |||||
186 | 4 | 'Bodybuilding Expo'[7] | 24 October 2018 | 7.43 | |
Heading for a bodybuilding expo in Birmingham, both teams each select a high-end product and fitness service, selling their choices to visitors at the show. Typhoon focus on selling gym equipment and offering spray tans to visitors, but face issues from a lack of salesmanship on the high-end product that attracts few sales, failing to use the expo stage properly to promote what they're selling, and lacking a proper strategy throughout the task. Collaborative focus on selling two varieties of saunas and offering massages, yet despite reservation on their high-end product, the team make good sales on their choices thanks to strong salesmanship and promoting their products efficiently on the expo stage. Typhoon face questions over their weak sales in the task, after Collaborative win the task from their proficient performance. Amongst the final three, Alex Finn is fired for his failure to demonstrate any sales skills and barely contributing to tasks. | |||||
187 | 5 | 'Shoe Design'[8] | 31 October 2018 | 7.47 | |
Each team is tasked to create a brand new range of female shoe, before hosting an event to market their product to potential customers. Typhoon create a vibrantly designed trainer that they showcase within a beach bar, managing good sales with their attendees from each team member, despite not sticking to an assigned sales strategy, and concerns being raised over the appearance of their product. Collaborative create an urban-themed high-heeled show that they showcase within a nightclub, but despite a strong salesperson making considerable sales, the product receives mixed feedback on its design, while most of the team struggle to sell their product partly due to a problematic member causing issues. In the boardroom, Typhoon are praised for a well-conceived design, while Lord Sugar has all but one member of Collaborative face scrutiny on their performance. Amongst these members, Rick Monk is ejected from the process over criticism of his poor attitude and salemanship, alongside his lack of contribution to tasks. | |||||
188 | 6 | 'Airline Advertising'[9] | 7 November 2018 | 7.43 | |
Budget airlines are the basis of the next task, as each team creates a brand new one, complete with TV advert and crew uniform design, before pitching their concept to industry experts. Typhoon focus on a business-styled airline, providing a good presentation and a clear marketing message, yet face questions on their uniform design, the choice of music in their advert, and the airline's name. Collaborative focus on a party-goers styled airline, but make a poorly-received presentation in which the experts criticise their poor uniform design, the airline's name and marketing message, and their TV advert. Typhoon find their concept deemed the best in the boardroom, leaving Collaborative facing firm scrutiny over their heavily flawed concept. Of the final three, despite criticism over some members, Kurran Pooni is fired for his poor leadership, failing to see any faults with the concept, and for his poor track record in the process. | |||||
189 | 7 | 'Urban Gardening'[10] | 14 November 2018 | 7.71 | |
Lord Sugar assigns each team to run an urban gardening service, securing jobs around London, including a corporate client, and managing their costs while ensuring their handiwork is satisfactory to their customers. Typhoon focus on offering creative pieces for customers using low cost materials, yet face issues from the team leader's decisions, a delayed start on a job, and their client paying them less than agreed for the poor quality garden they provide them. Collaborative focus on securing high prices for their jobs and using mid-range materials, securing good income and impressing their client, despite their corporate job being questioned over its practicality and two members wasting time conducting a job poorly. Typhoon face the boardroom after their income is significantly less than that achieved through Collaborative's strategy. Amongst the losing team, Kayode Damali is dismissed over raising serious doubts on his skills and investment potential, despite his track record. | |||||
190 | 8 | 'Glasgow Art'[11] | 21 November 2018 | 6.80 | |
Both teams head to Glasgow to represent artists, with each team showcasing their choice's artwork in their own gallery, selling pieces for commissions, alongside making sales with artwork-branded gifts during their exhibition. Typhoon represent an artist who makes sculptures, yet despite reasonable sales to visitors and a corporate client, they open up their gallery late, while facing issues from problematic members and poor sales techniques. Collaborative represent an artist who makes abstract artwork, managing good sales to the public, yet fail to impress their corporate client with the pieces they showcase and thus make no sales with them. In the boardroom, Collaborative manage a high income from sales and commissions, leaving Typhoon to face questions on their choice of artwork and their performance. Of the final three, Jasmine Kundra is ejected from the process for her decisions as team leader and her overall work ethics. | |||||
191 | 9 | 'TV Selling'[12] | 28 November 2018 | 6.50 | |
Lord Sugar gives each team an airtime slot on a shopping channel, in which upon selecting a choice of products before their broadcast, they must sell their selection to potential customers viewing the channel. Typhoon focus on selling a collection that includes portable cleaners, leather handbags and earrings, managing a good presentation during their broadcast, despite making a poor promo that they cannot use. Collaborative focus on selling a collection that includes cosmetics, an inflatable seat and a necklace, yet despite a well-made promo, they lack energy in their broadcast and face issues amongst their production team. Typhoon secure more accepted sales from their effort, leaving Collaborative to face scrutiny on their performance. Amongst the losing team, Tom Bunday is fired for his repeated failures as team leader and his overall track record, while Jackie Fast is dismissed for her manipulative behaviour, and for a business proposal that could thrive without the offered investment. | |||||
192 | 10 | 'Christmas Chocolate'[13] | 5 December 2018 | 6.78 | |
Both teams find themselves tasked with producing a brand new range of Christmas chocolates, with each pitching their creations to retailers with a unique presentation style. Collaborative create a range of Christmas flavoured luxury chocolates and using a Santa Claus model in presentations, securing a large order after their product's packaging and taste are praised, despite concerns over the branding. Typhoon create a range of Christmas-themed alcoholic chocolates and using a cheeky dance routine in presentations, but receive few orders due to the poor taste of their product and heavy criticism of the poorly conceived branding. In the boardroom, Collaborative receive praise for their well-received product, leaving Typhoon to face criticism over their flawed creation. Amongst the losing team, Sarah-Ann Magson is fired, with regret, for creating the heavily flawed branding concept. Although, having one of the strongest track record. | |||||
193 | 11 | 'The Final Five'[14] | 11 December 2018 | N/A | |
As this year's series of The Apprentice draws closer to its finale, this special episode takes a look at profiling the true story behind the five remaining candidates. Discussing their backgrounds, experiences, personality, and strengths and weaknesses, are a selection of each candidate's friends, family and colleagues, as well as Lord Sugar's aides, Claude Littner and Karren Brady. | |||||
194 | 12 | 'Interviews'[15] | 12 December 2018 | 7.23 | |
After facing ten tasks as teams, the five remaining candidates now compete as individuals in their next task – a series of tough, gruelling interviews with four of Lord Sugar's most trusted associates. Each member faces scrutiny over their backgrounds, work experience, track record, and business proposals when questioned by interviewers. Feedback to Lord Sugar, alongside observations by his aides, leads him to deciding that the lack of scale-ability in her proposal leaves Sabrina Stocker no longer a potential investment to him, while Khadija Kalifa is dismissed for her unrealistic business plan and concerns over her target marketing location, and Daniel Elahi is fired for an unsuitable business proposal and raising questions over trust issues with his character. Of the remaining two, Camilla Ainsworth is praised for offering a good proposal despite concerns on her business experience, while Sian Gabbidon is commended for offering a proposal with potential and good experience in its associated industry. Note: This episode aired later than scheduled, due to live news coverage of a major political event that was occurring prior to its broadcast, which also subsequently affected the scheduled broadcast of You're Fired covering discussions over this episode's content. | |||||
195 | 13 | 'Why I Fired Them'[16] | 13 December 2018 | N/A | |
As the final looms, Lord Sugar takes a look back to the tasks he set for this year's series of The Apprentice. From creating budget airlines and Christmas chocolates, to running a gardening service and seeking bargains in Malta, he relieves all of the mistakes, disasters and doomed decisions that were made, and gives out his reasons for what made him fire a candidate in that respective task when their arguments were not enough to survive the firing line in the boardroom. | |||||
196 | 14 | 'The Final'[17] | 16 December 2018 | 7.74 | |
After facing a multitude of business tasks and a tough interview, the two finalists, aided by old friends, face the task of presenting their business proposal to an audience of business and industry experts, detailing key areas in it – its name, its goals, its target market, and its business structure. Camilla works to present her plan for a premium nutmilk range of products, receiving praise for choosing a growing market with potential, yet faces questions on her proposal's costs and marketing price. Sian works to present her plan for an affordable luxury swimwear range, receiving praise for offering products that can be customised and reversed, yet faces concerns over the USP of her brand and the competitive market for her proposal. Based on feedback from these presentations, Lord Sugar deems that Sian Gabbidon will be his business partner for 2018 for her experience in her proposal's industry and her creative skills, leaving Camilla Ainsworth to become runner-up due to concerns over her lack of business experience to help expand her business plan. |
Episode no. | Air date | 7 day viewers (millions) | 28 day viewers (millions) | BBC One weekly ranking |
---|---|---|---|---|
1 | 3 October 2018 | 7.07 | 7.32 | 5 |
2 | 10 October 2018 | 7.47 | 7.80 | 5 |
3 | 17 October 2018 | 7.34 | 7.60 | 5 |
4 | 24 October 2018 | 7.15 | 7.43 | 5 |
5 | 31 October 2018 | 7.12 | 7.47 | 4 |
6 | 7 November 2018 | 7.16 | 7.43 | 5 |
7 | 14 November 2018 | 7.52 | 7.71 | 5 |
8 | 21 November 2018 | 6.57 | 6.80 | 6 |
9 | 28 November 2018 | 6.33 | 6.54 | 7 |
10 | 5 December 2018 | 6.63 | 6.78 | 7 |
11 | 12 December 2018 | 7.16 | 7.23 | 12 |
12 | 16 December 2018 | 7.60 | 7.74 | 6 |